These are my type explorations playing with materials that form alphabets in collage, drawing, vector, and even glue that creates structure and movement. This is an a fun exercise to understand the principles of type in the most exciting way. Then the fold out pamphlet creates dimension and texture from how the type is treated and understanding legibility.
This is a conceptual Film Festival Poster that themes in Hopeless Romantics. The Film Festival would showcase movies that includes theater and music that involves the running theme of not accomplishing their dreams. I chose a rose to symbolize romanticism and teeth to symbolize a voice that sings for it's feelings being heard. The image making is collaged with detailed Illustrations. Also, the type is Illustrated as well. This poster and title was influenced by Matmos in "Roses has teeth in a mouth of a beast". Then I created an abstratct animation short as a Film Festical set.
This is a conceptual Film Festival Poster that themes in Hopeless Romantics. The Film Festival would showcase movies that includes theater and music that involves the running theme of not accomplishing their dreams. I chose a rose to symbolize romanticism and teeth to symbolize a voice that sings for it's feelings being heard. The image making is collaged with detailed Illustrations. Also, the type is Illustrated as well. This poster and title was influenced by Matmos in "Roses has teeth in a mouth of a beast". Then I created an abstratct animation short as a Film Festical set.
This is a conceptual Film Festival Poster that themes in Hopeless Romantics. The Film Festival would showcase movies that includes theater and music that involves the running theme of not accomplishing their dreams. I chose a rose to symbolize romanticism and teeth to symbolize a voice that sings for it's feelings being heard. The image making is collaged with detailed Illustrations. Also, the type is Illustrated as well. This poster and title was influenced by Matmos in "Roses has teeth in a mouth of a beast". Then I created an abstratct animation short as a Film Festical set.
Yrene Ramirez
Graphic Designer & Illustrator
Kura Sushi Social Media Graphics
Designed promotional social media assets for store openings, special menus, hiring posts, new items and more!
Design
Brand & Identity
Brainstorm / Experimentations
Animation
Research
Software
Photoshop
Design
Kura Sushi Digital Signage
Animated and designed promotional Kura Sushi's food, drink menus and specials for digital signage inside and outside of Kura Sushi's restaurants.
Design
Brand & Identity
Animation
Research
Software
Photoshop
Premiere Pro
New Kura Waitlist App
Kura's New Waitlist App promotion broadcasting with new features in the app.
The goal was for the audience to depend on the app for receiving coupons, ordering for takeout and check-in ahead.
Setsubun Giveaway
Setsubun is a Japanese tradition to cast away evil and project good fortune to the new year by committing traditional practices such as parents wearing the ogre masks and the children throw soy beans at them to play.
The goal was to inform the audience Japanese history and traditions not to only think Kura Sushi is not just Americanized. Also, have the audience be involved with the culture and create an image of Kura Sushi being open and share these traditions to Americans.
Valentine's Seafood Chirashi
Special menu for Valentine's Day.
The goal was to create a dish not only with delicious food items but with a touching representation to add the experience and make the national day more special.
Wine Menu
Drink menu designed only for Sherman Oaks location promoting classic Japanese wines available in the restaurant.
The animation is designed to create dynamic movement that adds structure and complementary texture that visually appeals the audience.
Sparkling Drinks
Drink menu designed only for Fort Lee location promoting Japanese sparkling drinks that truly executes natural flavors which Japan is known for it's strong flavorful fruits.
The animation is designed to be refreshing, new and simple as it reflects on the ingredients.
Special Seasonal Menus
These are seasonal special menus that are designed in individual identities in terms of color palette, layout, texture, heirachy depending which season they were promoted.
Kura Sushi Menus
I had the privilege to re-design Kura Sushi's main menus, table, counter and drink menus. The process involved with research, revisiting Kura Sushi USA branding, incorporating style guide assets and mapping mood boards to direct the final visual in the end result.
Design
Brand & Identity
Research
Marketing Collateral
Software
Indesign
Kura Monthly Discoveries
Lead designed for a monthly campaign for Kura's special menus called "Kura's Monthly Discoveries". I had the honor to create many deliverables for this campaign such as posters, flyers, stickers, etc for all 31 restaurants with different price ranges.
The process involved of moodboards, color palette, layout, imagery structure based on number of dishes and seasons.
Design
Brand & Identity
Research
Marketing Collateral
Software
Indesign
Photoshop
Illustrator
Flyer Design 1
Flyer Design 2
Poster Design
Sticker Design
Kura Sushi
Now Open Deliverables
Responsible to promote store openings by creating flyers, banners and design restaurant front barricades months before the restaurant opens in their designated locations.
Software
Brand & Identity
Research
Marketing Collateral
Photoshop
Illustrator
